WILLIE NORRIS WORKSHOP is the creative practice and commercial imprint of Willie Norris, through which her independent and collaborative work is produced and published.

Since 2018, WILLIE NORRIS WORKSHOP has released work—spanning clothing and accessories, products, texts, artworks, objects, and other projects—that together represent the style she has defined: direct, poetic, communal.

Across forms and contexts, the work seeks to offer everyday forms of way-finding and provisional clarity through sustained engagement with themes of queerness, play, responsibility, yearning, dread, and intimacy. Text is the genesis and beating heart of Willie’s practice, functioning as a visual and conceptual through line that often appears without background, explanation, named voice, or known authority.

Branded partnerships have ranged from ready-to-wear fashion to sports and beauty, with collaborators including Away, Dieux, Helmut Lang, and Gotham FC.

Community and institutional partnerships have included collaborators such as Performance Space New York, Planned Parenthood, Animal Cycling, Brooklyn Liberation, G.L.I.T.S., and MoMAPS1.

WORKSHOP CREATIVE is the creative direction function of WILLIE NORRIS WORKSHOP, encompassing conceptual development, visual strategy, talent curation, and creative leadership for a variety of client- and collaborator-driven projects. Clients have included Doll Invasion, QUEER|ART, tomboyx, Performance Space New York, Dieux and Outlier.