WILLIE NORRIS

1990 born in New Hampshire, USA

lives and works in Brooklyn, NYC
she/her

Working under the manifesto of “QUEER ENTREPRENEURSHIP AS A MEANS OF DEFENSE,” I aim to celebrate, honor, and indulge queer identity by prioritizing the collective capital of LGBTQ+ people, rather than the external forces that seek to capitalize on them. I view queerness, in the words of L.A. Kauffman, as “more of a posture of opposition than a simple statement about sexuality,” and I am constantly interested in de-centering static and stable conceptions of business structures, particularly how queer principles can exist at the core of businesses operating within the apparel industry.


Alongside running my workshop, I am currently director of design for Brooklyn-based menswear brand Outlier, and have previously worked in the design studios of Maria Cornejo, Isaac Mizrahi and Susan Cianciolo.

WILLIE AT WILLIENORRISWORK DOT SHOP 

Selected Press Coverage

WORK

SHOP

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PROMO HOMO LS PRINTED
PROMO HOMO LS PRINTED
PROMO HOMO LS PRINTED
The PROMOHOMO PRINTED SHORT SLEEVE is a unisex fit t-shirt made of a dense and sturdy 100% USA-grown cotton jersey with a rib-knit crewneck collar and a straight hem. It is made in South Central, LA and hand silk-screened in Brooklyn, NYC.

This tee has a heavy and sturdy feel with a generous, slightly boxy unisex fit and a ribbed, fitted neckline. It feels structured and does not feel "clingy" or "drapey" when you are wearing it. Due to the natural enzyme wash it has received, it has a broken-in feel like you would expect from a shirt that has been washed and worn for years.
We recommend ordering "true-to-size." If you oscillate between two sizes, we recommend you size down (IE: if you generally describe youself as a "small medium," go with a small. If you describe yourself as a "true medium" or a "large medium" go with a medium). If you are looking for a slim, closer-to-the-body fit, you also might consider sizing down. We think it looks great, and hangs on your body correctly, whether worn tucked in or out or with the sleeves rolled up or left down.
$45.00
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PEN NO.1
PEN NO.1
PEN NO.1
  • Medium point black ink pen 
  • Comes with clear acrylic pen holder 
$9.00
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HAT NO.1
HAT NO.1
HAT NO.1
HAT NO.1
  • Genuine Carhartt® cap is made from 100% cotton washed canvas.
  • Cap includes a moisture-wicking and odor-resistant sweatband.
  • Structured, mid-profile cap features a six-panel crown.
  • Complete with a pre-curved visor and a hook-and-loop closure tab.
  • Carhartt® branding is located on the side and closure tab.
  • Size: One size fits most.
$75.00
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STICKER NO.1
STICKER NO.1

 

  • 15“ x 3.75”
  • Durable vinyl with a removable adhesive. Strong enough to stick on cars but comes cleanly off of most surfaces.
$9.00
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BAG NO.1
BAG NO.1
BAG NO.1
BAG NO.1
BAG NO.1
BAG NO.1
  • Crossbody Bag made from 600D polyester.
  • Perfect for travel
  • Features a large, zippered main compartment for bigger items and a back exterior Velcro pocket
  • Adjustable paracord strap
  • Vintage wooden bead detail 
  • Size: 6-7/8" x 9-5/8" x 1-1/2"
$35.00
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CUP NO.1
CUP NO.1
CUP NO.1
  • Reusable plastic party cup
  • Double wall construction 
  • Black exterior, white interior, white lettering
  • Holds 16oz.
$9.00
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TOOL NO.1
TOOL NO.1
  • Nylon kitchen masher
  • 11 5/8” x 4”
  • Hanging hole in handle
  • Printed on handle in process blue with “WILLIE NORRIS”
  • Imported base, printing done in USA.
$9.00
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TOWEL NO.1
TOWEL NO.1
TOWEL NO.1
  • 15” x 15”
  • 85% poly 15% polyamide
  • Imported base, printed in NYC
$9.00